In-Market Stage
What type of Meta campaign should I use to get the most out of Franchise Ninja?
Traffic ads should always be used with Franchise Ninja because we capture data based on how prospects engage with your website. Using Meta Lead Generation ads will not be effective with Franchise Ninja because they prompt the user to fill out a form ...
Who are Engaged Candidates?
An Engaged Candidate is anyone who has visited one or more Franchise Development sites. Individuals listed in your Engaged Audience dashboard are those Engaged Candidates who have visited your franchise development website. To show in your Engaged ...
Who are the candidates in my In-Market Campaign?
Candidates in your In-Market campaign are those individuals who have met the criteria established for your targeting campaign. For example, if you are expanding into the Jacksonville market, your candidate profile may include individuals: In a ...
Who are In-Market Candidates?
An "In-Market" candidate refers to individuals who have actively researched buying or starting a business in the previous 30 days. These are not leads, but potential candidates showing interest.
What is an estimated advertising budget for a 35,000 credit campaign?
For a 35,000 credit campaign on Franchise Ninja, the estimated advertising budget is $2,000 per month. This budget typically supports brands aiming to maximize outreach and candidate engagement.
What is a Licensed Custom Audience?
A Licensed Custom Audience refers to a custom audience segment that is created using third-party data, which has been legally obtained and licensed for advertising purposes. This is distinct from standard custom audiences, which use first-party data ...
What is a Custom Audience?
A Custom Audience is a targeted advertising segment created by an advertiser using their own data sources. This allows advertisers to reach specific groups of users who have already interacted with their business or are part of a defined customer ...
I can't find the franchise I'm looking for in the Search Franchises option in Manage Campaigns.
This does happen. We have data on over 3,400 franchise brands; however, gathering data on all brands is challenging. Please submit a support ticket, and we will investigate the brand and work on getting them added to our Platform. We appreciate your ...
What is "Your In-Market Candidates" in the dashboard?
This is the number of candidates in your active campaigns.
What is "Total In-Market Candidates" in the dashboard?
This is your total addressable market. The total number of candidates who are actively researching buying or starting a business in the previous 30 Days
What is an Inactive Campaign?
A campaign that is currently not in use. It may have been a planned campaign that was not implemented or an active campaign that is no longer in use.
What is an Active Campaign?
A campaign is considered Active when it has at least enabled one action associated with it. This status does not depend on whether data has been exported or credits have been charged.