What is Total In-Market Candidates? | Franchise Ninja
What is Total In-Market Candidates?
This is your total addressable market. The total number of candidates who are actively researching buying or starting a business in the previous 30 Days
This is the ratio of your In-Market Candidates to Engaged Candidates. It can also be defined as the percentage of In-market Candidates engaging with your brand.
In nearly all cases, this number will be quite low. The Total Engaged Candidates number includes all engaged candidates across all brands in all industries.