What is an Inactive Campaign?

Overview

An Inactive Campaign in Franchise Ninja refers to an advertising or marketing campaign that is currently not delivering ads or targeting candidates, even though the campaign may still exist within your Campaign Studio or dashboard.

Inactive campaigns are essentially paused, expired, or not yet activated campaigns that are not currently using advertising credits or generating traffic.

Understanding the difference between Active and Inactive campaigns helps ensure your marketing efforts are running as expected and that you are reaching In-Market franchise candidates at the right time.

Inactive campaigns mean that you are not leveraging any campaign credits

Why a Campaign May Appear as Inactive

There are several common reasons why a campaign may show as Inactive in your dashboard.

1. The Campaign Has Been Paused

A campaign may have been manually paused by a user to temporarily stop ads from running.

Common reasons include:

• Adjusting messaging or targeting

• Reviewing performance

• Budget or credit management

2. The Campaign Has Not Been Activated Yet

A campaign may exist in the system but has not yet been launched.

This typically happens when:

• Campaign settings are still being configured

• Advertising connectors are still being authenticated

• The campaign is waiting for final approval

3. Advertising Connectors Are Not Fully Established

If the advertising connectors (such as Meta or Google) are not fully authenticated, the campaign cannot run.

Common connector issues include:

• Expired authentication tokens

• Insufficient permissions

• Advertising account access restrictions

Once the connector is properly authenticated, the campaign can be activated.

4. Campaign Schedule Has Ended

Some campaigns are created with specific start and end dates.

Once the campaign reaches its end date, it will automatically move to Inactive status unless it is extended or restarted.

5. Campaign Is Waiting for Audience Data

Some campaigns depend on audience signals such as:

• In-Market Candidates

• Custom audiences

• Retargeting lists

• Website visitor activity

If the audience size is still building or the website script was recently installed, the campaign may remain inactive until the audience is available.

How to Activate an Inactive Campaign

To activate a campaign:

1. Log into your Franchise Ninja Dashboard

2. Navigate to Campaign Studio

3. Locate the campaign marked Inactive

4. Review campaign settings

5. Confirm advertising connectors are authenticated

6. Click Enable Campaign

Once activated, the campaign will begin delivering ads and targeting candidates based on the selected audience criteria.

Best Practices

To ensure campaigns remain active and effective:

Monitor Campaign Status Regularly
Review your dashboard periodically to confirm campaigns are running.

Check Advertising Connectors
Ensure your Meta and Google connectors remain authenticated.

Confirm Audience Availability
Verify that your targeting audiences have sufficient size.

Review Campaign Performance
Inactive campaigns may be paused intentionally to optimize messaging or targeting.

Key Takeaway

An Inactive Campaign simply means that the campaign currently exists in the system but is not actively delivering ads or targeting candidates.

Most inactive campaigns can be reactivated quickly once settings, connectors, or scheduling conditions are resolved.