What is "Your In-Market Candidates" in the dashboard?

Your In-Market Candidates is the number of candidates in your active campaigns.

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• What Is an In-Market Campaign and Who Are the Candidates in It?

  Overview An In-Market Campaign within Franchise Ninja is designed to identify, reach, and engage high-propensity franchise ownership candidates who are actively researching business ownership opportunities. These candidates are not general consumers ...

• Who are In-Market Candidates?

  An "In-Market" audience refers to individuals who are actively exploring the idea of buying or starting a business in the previous 30 days. . While they are not yet formal leads, their behavior indicates early-stage interest. We consider this group ...

• What is an Engaged Candidate?

  An "Engaged" audience refers to In-Market Candidates who visit one or more Franchise Development sites. This means that to show as Engaged on the dashboard, a candidate must have searched for information on buying or selling a business AND have ...

• What is the best practice for advertising to In-Market Candidates?

  Best Practices for Advertising to In-Market Franchise Candidates with Franchise Ninja Overview Franchise Ninja enables brands to advertise directly to high-propensity, in-market candidates—individuals already researching business ownership, ...

• How do I know if my campaigns are delivering Engaged Candidates?

  To verify if your campaigns are capturing Engaged Candidates, follow these steps: Step 1: Go to the Engaged Stage and click Search Engaged. Step 2: In the Market Criteria dropdown, check Referral Source and enter Facebook or Google, depending on the ...