What is "Your In-Market Candidates" in the dashboard?

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This is the number of candidates in your active campaigns.

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• What is "Total In-Market Candidates" in the dashboard?

  This is your total addressable market. The total number of candidates who are actively researching buying or starting a business in the previous 30 Days

• Who are In-Market Candidates?

  An "In-Market" candidate refers to individuals who have actively researched buying or starting a business in the previous 30 days. These are not leads, but potential candidates showing interest.

• Who are the candidates in my In-Market Campaign?

  Candidates in your In-Market campaign are those individuals who have met the criteria established for your targeting campaign. For example, if you are expanding into the Jacksonville market, your candidate profile may include individuals: In a ...

• Who are Engaged Candidates?

  An Engaged Candidate is anyone who has visited one or more Franchise Development sites. Individuals listed in your Engaged Audience dashboard are those Engaged Candidates who have visited your franchise development website. To show in your Engaged ...

• How do I know if my campaigns are delivering Engaged Candidates?

  To verify if your campaigns are capturing Engaged Candidates, follow these steps: Step 1: Go to the Engaged Stage and click Search Engaged. Step 2: In the Market Criteria dropdown, check Referral Source and enter Facebook or Google, depending on the ...