How do I know if my campaigns are delivering Engaged Candidates?

To verify if your campaigns are capturing Engaged Candidates, follow these steps:

Step 1: Go to the Engaged Stage and click Search Engaged.

Step 2: In the Market Criteria dropdown, check Referral Source and enter Facebook or Google, depending on the campaign you are evaluating. Click Search.

You will then have filtered all Engaged Candidates to only those that have been identified by your campaigns.

• Related Articles

• What is an Engaged Candidate?

  An "Engaged" audience refers to In-Market Candidates who visit one or more Franchise Development sites. This means that to show as Engaged on the dashboard, a candidate must have searched for information on buying or selling a business AND have ...

• What Does "Direct" Mean For A Source?

  Having a "Direct" source could be for several reasons, like: Typed the URL directly into the browser (e.g., www.yoursite.com) Used a bookmark to visit the site Clicked a link from a document (like a PDF, Word doc, or offline app) that doesn't pass ...

• Who are In-Market Candidates?

  Who are In-Market Candidates? Overview In-Market Candidates are individuals who are actively researching business ownership. Franchise Ninja identifies these individuals through behavioral signals, engagement patterns, and proprietary data analysis ...

• Best Practices for Email Drip Campaigns | Engaged Candidate Stage

  Why an Email Drip Campaign Matters in Franchise Development Franchise ownership is a considered, high-stakes decision. Most prospective franchisees do not move forward after a single website visit or conversation; they research, compare options, seek ...

• What is the best practice for advertising to In-Market Candidates?

  Best Practices for Advertising to In-Market Franchise Candidates with Franchise Ninja Overview Franchise Ninja enables brands to advertise directly to high-propensity, in-market candidates—individuals already researching business ownership, ...