What is an Engaged Candidate?
An "Engaged" audience refers to In-Market Candidates who visit one or more Franchise Development sites. This means that to show as Engaged on the dashboard, a candidate must have searched for information on buying or selling a business AND have visited any franchise development site. A candidate can show in the Engaged Stage even if they are not part of one of your In-Market Campaigns.
Example: Your In-Market campaign is targeting individuals in Jacksonville, FL. Your Engaged Candidates list includes an individual located in Columbus, OH, and another Engaged Candidate in Seattle, WA.
You will receive real-time alerts when these candidates visit your Franchise Development website. This is the ideal stage to begin your sales process. Depending on visit volume and frequency, these visitors may qualify as leads.
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Who are Engaged Candidates?
An Engaged Candidate is anyone who has visited one or more Franchise Development sites. Individuals listed in your Engaged Audience dashboard are those Engaged Candidates who have visited your franchise development website. To show in your Engaged ...
What Data is Collected From Your Visitors?
When candidates visit a website with our script, various pieces of information are collected to enhance their browsing experience and provide valuable insights. What types of data are typically collected from website candidates during their session? ...
How do I know if my campaigns are delivering Engaged Candidates?
To verify if your campaigns are capturing Engaged Candidates, follow these steps: Step 1: Go to the Engaged Stage and click Search Engaged. Step 2: In the Market Criteria dropdown, check Referral Source and enter Facebook or Google, depending on the ...
What is the Candidate Engagement Rate?
This is the ratio of your In-Market Candidates to Engaged Candidates. It can also be defined as the percentage of In-market Candidates engaging with your brand.
Why is my Engaged With Your Brand number so low?
In nearly all cases, this number will be quite low. The Total Engaged Candidates number includes all engaged candidates across all brands in all industries.