What is an Engaged Candidate?
An "Engaged" audience refers to In-Market Candidates who visit one or more Franchise Development sites. This means that to show as Engaged on the dashboard, a candidate must have searched for information on buying or selling a business AND have visited any franchise development site. You will receive real-time alerts when these candidates visit your Franchise Development website.
A candidate can show in the Engaged Stage even if they are not part of one of your In-Market Campaigns.
Example: Your In-Market campaign is targeting individuals in Jacksonville, FL. Your Engaged Candidates list includes an individual located in Columbus, OH, and another Engaged Candidate in Seattle, WA.
This is the ideal stage to begin your sales process.
Depending on visit volume and frequency, these visitors may qualify as leads.
Who are in-market candidates? Click here to learn more.