An "In-Market" candidate refers to individuals who have actively researched buying or starting a business in the previous 30 days. These are not leads, but potential candidates showing interest.
Candidates in your In-Market campaign are those individuals who have met the criteria established for your targeting campaign. For example, if you are expanding into the Jacksonville market, your candidate profile may include individuals: In a ...
To verify if your campaigns are capturing Engaged Candidates, follow these steps: Step 1: Go to the Engaged Stage and click Search Engaged. Step 2: In the Market Criteria dropdown, check Referral Source and enter Facebook or Google, depending on the ...
This is your total addressable market. The total number of candidates who are actively researching buying or starting a business in the previous 30 Days