Who are In-Market Candidates?

An "In-Market" audience refers to individuals who are actively exploring the idea of buying or starting a business in the previous 30 days. . While they are not yet formal leads, their behavior indicates early-stage interest. We consider this group to represent the Total Addressable Market (TAM) for Franchise Development in the U.S.—a broad pool of potential candidates who can be nurtured through targeted marketing.

These are not leads, but potential candidates showing interest.

What is an Engaged Candidate? Click here to learn more.

• Related Articles

• What Is an In-Market Campaign and Who Are the Candidates in It?

  Overview An In-Market Campaign within Franchise Ninja is designed to identify, reach, and engage high-propensity franchise ownership candidates who are actively researching business ownership opportunities. These candidates are not general consumers ...

• What is "Your In-Market Candidates" in the dashboard?

  Your In-Market Candidates is the number of candidates in your active campaigns.

• What is the best practice for advertising to In-Market Candidates?

  Best Practices for Advertising to In-Market Franchise Candidates with Franchise Ninja Overview Franchise Ninja enables brands to advertise directly to high-propensity, in-market candidates—individuals already researching business ownership, ...

• What is an Engaged Candidate?

  An "Engaged" audience refers to In-Market Candidates who visit one or more Franchise Development sites. This means that to show as Engaged on the dashboard, a candidate must have searched for information on buying or selling a business AND have ...

• How do I know if my campaigns are delivering Engaged Candidates?

  To verify if your campaigns are capturing Engaged Candidates, follow these steps: Step 1: Go to the Engaged Stage and click Search Engaged. Step 2: In the Market Criteria dropdown, check Referral Source and enter Facebook or Google, depending on the ...