No, dormant leads uploaded into Franchise Ninja are never shared with other brands.
Franchise Ninja treats uploaded dormant leads as brand-owned, proprietary data. These leads remain isolated to your brand and are used exclusively to support your franchise development efforts, such as reactivation, engagement tracking, and personalized outreach.
Data privacy, brand separation, and compliance are foundational principles of the Franchise Ninja platform.
Dormant leads typically include individuals who:
Previously inquired about your franchise opportunity
Exist in your CRM, email platform, or historical lead files
Have not engaged recently or progressed through the sales funnel
When uploaded into Franchise Ninja, these leads can be analyzed to determine whether they are back in-market and actively researching business ownership again.
Once uploaded, dormant leads are used to:
Identify which former prospects are actively researching franchise ownership again
Detect website visits and renewed digital engagement (where permitted)
Support reactivation strategies through compliant remarketing and outreach
At no point are these leads added to a shared pool or exposed to other brands.
Franchise Ninja operates on a strict brand-level data isolation model:
Dormant leads uploaded by your brand are visible only to your brand
Other franchisors or franchise brands cannot access, view, or market to your uploaded leads
Each brand’s data is siloed within its own secure environment
This ensures your historical investment in lead generation and franchise development is fully protected.
The only scenario in which another brand may identify the same individual is not through data sharing, but through independent website engagement.
You upload a dormant lead into Franchise Ninja
That individual later visits another franchise brand’s website
That other brand may independently identify the visitor through their own tracking and engagement tools
In this case:
The visibility occurs because of the individual’s direct action
No data is transferred, shared, or cross-referenced between brands
Each brand’s insight is generated independently based on website visitation
This mirrors how standard digital analytics and advertising ecosystems function across the web.
This approach protects:
Brand equity — your historical leads stay exclusive to your brand
Competitive integrity — no cross-brand exposure
Privacy & compliance — aligns with data-handling best practices and internal governance standards
For franchisors, this separation is particularly important, given the sensitivity of franchise recruitment data and the long sales cycles.
Uploading dormant leads into Franchise Ninja is safe, private, and brand-exclusive.
Your dormant leads are never shared with other brands
Data remains fully isolated to your account
The only time another brand may identify the same individual is if that person independently visits their website