How do I use the Lead Reactivation Alert?
When you receive a Lead Reactivation Alert, log in to your Franchise Ninja dashboard and visit the Lead Reactivation section.
There, you’ll see which leads are now back in the market and ready for follow-up. Use the information provided in your CRM to contact and re-engage these leads directly.

Franchise Ninja does not take any further action with these leads—reaching out is up to you.
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Lead ReActivation – Monitor Your Dormant Franchise Development Leads
Overview The Lead ReActivation feature helps your team stay engaged with previously cold leads. Once leads go dormant, it can be difficult and time-consuming to know when (or if) they re-enter the franchise search journey. This tool eliminates the ...
If I upload my dormant leads, will they be shared with other brands?
Overview No, dormant leads uploaded into Franchise Ninja are never shared with other brands. Franchise Ninja treats uploaded dormant leads as brand-owned, proprietary data. These leads remain isolated to your brand and are used exclusively to support ...
What is a Lead Reactivation Alert?
You will receive a Lead Reactivation Alert when a dormant lead you uploaded to Franchise Ninja has re-entered the In-Market group by searching for information on starting or buying a business.
The importance of long-term prospect nurturing in franchise development.
As salespeople, our job is to close deals. Whether that’s to sell more pencils or to award more franchise locations. So naturally, it is easy to want to focus on leads who are at the bottom of the funnel, looking to make a final decision between two ...
How do I add more Dormant Leads to my dashboard?
Log in to Franchise Ninja and navigate to the Lead Reactivation section. There, you’ll find an option to upload additional dormant leads. Just follow the prompts to add any leads you want us to monitor for reactivation.