An Engaged prospect is a person who is in market, visits your franchise development site, and accepts your cookie consent.

All three conditions must be met

1. In-market behavior. The person has researched buying or starting a business within the previous 30 days.

2. A site visit. The person visits a page on your franchise development site that has the Franchise Ninja script.

3. Consent. The person accepts your cookie consent banner.

A successful identification includes first name, last name, and a validated email address. The profile can also include campaign source and page activity.

Why some visitors are not identified

1. They have not shown recent in-market research behavior.
   
2. They declined or ignored the cookie consent banner.
   
3. They landed on a page without the Franchise Ninja script.
   
4. Their email could not be validated. We remove invalid, spam-trap, do-not-mail, and unknown emails before delivering data.
   
5. They are excluded through IP exclusions or Known Customers suppression.
   
6. They came from a Meta Lead Form ad and never reached your website.
   

To increase identification, install the script on every franchise development page and send ad traffic to those pages.

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