How do you define a successful Identification?

How do you define a successful Identification?

A successful identification occurs when Franchise Ninja is able to identify the following three key data points for a website visitor:   
Those are:
  1. First Name
  2. Last Name
  3. Validated Email Address

These three fields are the minimum requirements for a visitor to be counted as a successful identification.

In addition to these core data points, Visual Visitor may provide up to 37 additional demographic, behavioral, and engagement attributes when available. The availability of these fields varies based on the visitor and the data sources accessible at the time of identification.

Additional data points may include:

Demographic Information

  • Gender
  • Age Range
  • Marital Status
  • Children in Household
  • Income Range
  • Net Worth
  • Homeownership Status
  • Physical Address

Professional Information

  • Employment Details

Social Information

  • Social Profiles and Social Details

Website Engagement & Marketing Attribution

  • Traffic Source
  • Keyword
  • Pages Visited
  • Campaign Name
  • Campaign Medium
  • Campaign Source
  • Clickstream Data

Note: Not every identified visitor will include all available data points. The First Name, Last Name, and Email Address constitute a successful identification, while all other data attributes are provided on an "as available" basis.

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