When an eligible visitor is identified before completing a form, Franchise Ninja builds a franchise development profile for them and alerts your team. You do not need to wait for a form.

What happens

1. An in-market visitor lands on a page with the Franchise Ninja script and accepts your cookie consent.

2. We identify the visitor and validate their email address.

3. The visitor appears in your Engaged Stage, and you receive a real-time alert.

4. If you have a webhook or connector, the profile is sent to your CRM or email platform automatically.

What the profile includes

• First name, last name, and validated email

• Available details, such as mailing address, demographics, professional background, and social profiles

• Pages viewed, time on page, and campaign or UTM source

• An Engagement Score and the franchise categories the person is researching

How to use it

• Start an educational nurture

• Add the visitor to retargeting

• Prepare for sales conversations with AI Sales Coach or a Fit Report

If the visitor later submits a form, update the record to your standard lead status.

Related articles