What is an Engagement Score?

Engagement Score:

• The Engagement Score measures a Candidate's activity across all USA-based franchise development websites, counting total pageviews regardless of repeat visits to the same page.

What is the scale of the score? 

• The Score does not have an upper limit. This tracks the candidate's activity across Fran Dev brands to provide you with an understanding of their research level. There is one point for each page visited on each franchise dev site.

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• What is the Candidate Engagement Rate?

  This is the ratio of your In-Market Candidates to Engaged Candidates. It can also be defined as the percentage of In-market Candidates engaging with your brand.

• What is an estimated advertising budget for a 35,000 credit campaign?

  For a 35,000 credit campaign on Franchise Ninja, the estimated advertising budget is $2,000 per month. This budget typically supports brands aiming to maximize outreach and candidate engagement.

• What is the recommended advertising budget for my campaigns?

  For a 35,000 credit campaign with Franchise Ninja data, the estimated advertising budget is $2,000 per month. This budget typically supports brands aiming to maximize outreach and candidate engagement.

• How do I use the Franchise Ninja data across my other marketing efforts?

  Different strategies can be leveraged depending on your brand’s current lead nurturing efforts and the level of engagement for each candidate Franchise Ninja identifies. Education is the foundation of candidate nurturing. In-Market Candidates who ...

• The importance of long-term prospect nurturing in franchise development.

  As salespeople, our job is to close deals. Whether that’s to sell more pencils or to award more franchise locations. So naturally, it is easy to want to focus on leads who are at the bottom of the funnel, looking to make a final decision between two ...