Marketing
What Does "Direct" Mean For A Source?
Having a "Direct" source could be for several reasons, like: Typed the URL directly into the browser (e.g., www.yoursite.com) Used a bookmark to visit the site Clicked a link from a document (like a PDF, Word doc, or offline app) that doesn't pass ...
Understanding bot traffic and its impact on prospect identification.
All websites are susceptible to bot traffic. There have been recent spikes in bot traffic due to the proliferation of AI. AI, or Large Language Models (LLMs), use bots to scrape data from websites. In order to learn, AI must consume massive amounts ...
The importance of long-term prospect nurturing in franchise development.
As salespeople, our job is to close deals. Whether that’s to sell more pencils or to award more franchise locations. So naturally, it is easy to want to focus on leads who are at the bottom of the funnel, looking to make a final decision between two ...
How do I use the Franchise Ninja data across my other marketing efforts?
Different strategies can be leveraged depending on your brand’s current lead nurturing efforts and the level of engagement for each candidate Franchise Ninja identifies. Education is the foundation of candidate nurturing. In-Market Candidates who ...
How Do You See What Ads a Company Is Running?
To see what ads a company is currently running, you can use several ad transparency tools provided by major platforms, as well as some third-party solutions. Here are the most effective methods: Scroll down for a table at the end. 1. Google Ads ...
Identifying Facebook Ad Fatigue
Sure! Here's your information formatted into a clear, professional Help Desk Article suitable for a knowledge base: Identifying Facebook Ad Fatigue Ad fatigue occurs when your Facebook audience becomes overexposed to your ads. This leads to lower ...
Giving Someone View Only Access to Your Facebook Ads Account
How to Give Someone View Only Access to Your Facebook Ads Account: To give someone view-only access to your Facebook ads account, you'll need to assign them the Analyst role. This role provides read-only access to ad performance data without the ...
Meta Ads Key Metrics Explained
Meta Ads Metrics: A Complete Guide Overview This article explains the most commonly used performance metrics in Meta Ads Manager. Understanding these terms will help you analyze results, optimize campaigns, and make informed decisions. ? Bid ...