How do I use the Franchise Ninja data across my other marketing efforts?

How do I use the Franchise Ninja data across my other marketing efforts?

Different strategies can be leveraged depending on your brand’s current lead nurturing efforts and the level of engagement for each candidate Franchise Ninja identifies.


Education is the foundation of candidate nurturing. In-Market Candidates who have expressed interest in owning a business are considered top of the funnel. Whereas candidates further down in the funnel need a different message, who have already decided they want to own a franchise. This concept is the fundamental difference in how Franchise Ninja is looking beyond your traditional way of marketing and will transform the industry.


Franchise Ninja brings you the data needed to understand where each candidate is in their journey. Is this candidate someone who is interested in starting a business but doesn’t know much about franchising? Or are they excited about franchising and need to know more about your brand? Each touch point is an opportunity to educate the candidate as they move down the funnel until that pivotal point when they decide to invest as a franchise owner with your brand.  

Having access to these additional data points gives you a wealth of information that can enhance your marketing efforts. Here are just a few of the ways you can use our data to educate and engage with your prospects:

  • Social Media Ads

  • PPC Ads

  • Retargeting Ads - PPC and Social

  • Personalized Email Communications

  • Email Newsletters

  • Direct Mail

  • SMS Targeting Campaigns

  • Personalized CRM Outreach

  • Event Invitations and Webinars

Many of these engagement options can be used repeatedly throughout the prospect’s journey. The differentiation factor is how you tailor communications based on where the prospect is in their buying journey.


The decision to purchase a franchise is not made overnight. It requires deep thought, due diligence, and buy-in from important stakeholders, personal and often professional as well. This is why your marketing messages must be tailored to the individual and where they are in the decision-making process.


We encourage you to learn more in our Franchise Education Center by reviewing the following pieces:


7 Stages of Franchise Education

The Art of Education through Advertising

Understand How Franchise Candidates Conduct Research

How to Turn the 7 Stages of Franchise Education into Advertising Messages


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