Franchise Ninja identifies visitors and shows their site activity. It does not flag a form submission as a conventional lead record, so form counts in Franchise Ninja may not match your CRM.

Why completed forms can be missing or lower

• Franchise Ninja tracks visits and page activity, not form fields.

• Visitors who decline cookie consent cannot be identified.

• Some form tools, such as embedded third-party forms or Meta Lead Forms, may not create a trackable page view.

• If your thank-you page is missing the script, that step will not appear.

• Internal IP exclusions or Known Customers suppression may hide some records.

How to find form completions

1. Go to Engaged > Search Engaged.

2. Filter by Page Viewed and enter your thank-you or request-information page URL.

3. Review the visitors who reached that page.

Reconcile with your CRM

Compare those visitors with your CRM's form submissions. Your CRM remains the system of record for leads.

Tips

• Use a dedicated thank-you page after each form.

• Make sure the Franchise Ninja script is installed on every franchise development page, including the thank-you page.

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