Use the validated personal email address as the key for automated outreach.
Every identified visitor includes a personal email that we validate in real time before delivery.
Validation removes invalid addresses, spam traps, known complainers, do-not-mail addresses, and unknowns. That keeps your bounce rate low and protects your sender reputation.
The personal email is the most reliable way to reach someone who is researching business ownership on their own time.
A professional or work email may appear in the profile when available. It is not validated, so it should not be the primary field for automation. Some people also prefer not to receive personal business-ownership messages at work.
In your webhook or Zapier mapping, map personal_email to your CRM's primary email field.
Map contact_professional_email to a secondary field if you want to keep it.
Use the personal email for connectors, drip campaigns, and retargeting uploads.
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