What is the Candidate Engagement Rate?
This is the ratio of your In-Market Candidates to Engaged Candidates. It can also be defined as the percentage of In-market Candidates engaging with your brand.
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Open Rates & Click-Through Rates for Franchise Development Nurture Campaigns
Open Rates & Click-Through Rates for Franchise Development Nurture Campaigns Purpose This article outlines best practices for email open rates and click-through rates (CTR) when nurturing franchise development prospects. These metrics are especially ...
What is an Engagement Score?
Engagement Score: The Engagement Score measures a Candidate's activity across all USA-based franchise development websites, counting total pageviews regardless of repeat visits to the same page. What is the scale of the score? The Score does not have ...
What is an Engaged Candidate?
An "Engaged" audience refers to In-Market Candidates who visit one or more Franchise Development sites. This means that to show as Engaged on the dashboard, a candidate must have searched for information on buying or selling a business AND have ...
What is "Your In-Market Candidates" in the dashboard?
What are “Your In-Market Candidates” in the Dashboard? Overview Your In-Market Candidates in the Franchise Ninja dashboard represent individuals who are actively researching business ownership opportunities and have been identified as potential ...
Who are In-Market Candidates?
Who are In-Market Candidates? Overview In-Market Candidates are individuals who are actively researching business ownership. Franchise Ninja identifies these individuals through behavioral signals, engagement patterns, and proprietary data analysis ...