Customer, franchisee, and conversion activation lists use the same matching approach as Lead Reactivation, applied to different audiences. Each one alerts you when someone on an uploaded list shows in-market activity.

Franchisee Activation

• Upload your existing franchisees.

• Get alerted when a franchisee enters the in-market stage.

• This can signal interest in adding units or exploring other opportunities, which gives your team a reason to start a conversation.

Conversion Activation

• Upload independent business owners who could convert to your brand.

• Get alerted when one of them starts researching franchise or business ownership options.

• Reach out at the moment they are open to a change.

Customer lists

• Upload loyal customers who know and love your brand.

• Get alerted when a customer starts researching business ownership. Some of your best franchisees may already be your customers.

How to use them

• Upload each list separately so alerts are easy to act on.

• Use the same three fields: EmailAddress, FirstName, and LastName.

• Follow up with messaging that fits each relationship.

Uploaded lists remain private to your brand.

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