How does reporting distinguish paid campaign visitors from organic visitors?
Franchise Ninja separates paid campaign visitors from organic visitors by how they reached your site and whether they were part of a campaign audience.
Paid campaign visitors
Were in a Franchise Ninja in-market audience built with your campaign filters, such as location and financial criteria
Clicked an ad on Meta, Google, or another channel
Usually show a referral source, such as Facebook or Google, and UTM details
Organic visitors
Found your site some other way, such as search, a direct visit, a referral, or social posts
May not match your campaign filters
Can still be identified as Engaged Candidates if they are in market and accept your cookie consent
How to compare them
Go to Engaged > Search Engaged.
Filter by Referral Source to isolate Facebook or Google traffic.
Use UTM fields to find specific campaigns.
Compare the rest of your Engaged Candidates as organic or other traffic.
Tip
Use UTM parameters on every paid link so campaign visitors are clearly labeled.
