How does lead reactivation work for dormant franchise-development leads?
Lead Reactivation watches your dormant leads and tells you when one of them starts researching business ownership again.
How it works
Upload your list. Add dormant leads under In-Market Stage > Lead Reactivation with first name, last name, and email.
Daily monitoring. Each day, we compare your list with in-market signals that show who is actively researching buying or starting a business.
Get alerted. When a past lead becomes active again, they are marked as reactivated and you receive an alert.
Follow up. Use your CRM to reach out while their interest is fresh.
Important to know
A reactivated lead does not need to return to your website. Reactivation means the person is again showing interest in owning a business, wherever that research happens.
Lead Reactivation is included at no extra cost and does not use campaign credits.
If a reactivated lead also meets your in-market campaign criteria, they can be added to your campaigns automatically.
Uploaded lists are private to your brand.
Why it matters
Franchise buying journeys can take 2 to 3 years. A lead who was not ready last year may be ready now. Lead Reactivation helps you reconnect at the right moment.
