How can we test persona-specific messaging?
Test persona-specific messaging by giving each persona its own campaign path, then comparing engagement.
How to set up a test
Choose two or three priority personas.
Create a separate Franchise Ninja campaign for each persona, using filters that match that persona's traits.
Build persona-specific ads, email sequences, and landing pages.
Tag each ad with UTM parameters that identify the persona.
Run the campaigns at the same time with similar budgets.
What to compare
Site visits and Engaged Candidates by persona, using Search Engaged and the campaign or UTM fields
Pages viewed and time on site
Email opens, clicks, and replies
Form submissions and qualified conversations
How to use the results
Personas that respond strongly may deserve more budget or a bigger role on your main website.
Personas that respond weakly may need different messaging, offers, or creative before you decide they do not fit.
Share findings with your sales team so conversations match what resonates.
