How can Engaged visitors be retargeted and nurtured after visiting the website?
When an in-market candidate visits your franchise development website, Franchise Ninja identifies them as an Engaged Candidate, even if they never fill out a form. That is the ideal moment to start retargeting and nurturing.
The recommended workflow
Identify. The visitor appears in your Engaged Stage and you receive a real-time alert.
Retarget. Add Engaged Candidates to display and social retargeting so your brand stays visible.
Route to your CRM. Use a webhook or connector to send the profile to a CRM such as HubSpot, FranConnect, or ClientTether.
Nurture. Enroll the person in an educational drip sequence built for research-stage prospects.
Escalate. When engagement rises, such as repeat site visits or multiple email opens, assign the person to sales.
Why automate it
Automation removes the gap between a visit and your first touch. Without it, your team may wait for a weekly dashboard review before acting, and a candidate's interest can cool in that time.
If you prefer to start manually, you can export Engaged Candidates from Engaged > Search Engaged > Export and upload the file to Meta or Google as a customer list.
