How can campaign traffic, source attribution, and campaign performance be tracked?
You can track campaign traffic, source attribution, and campaign performance in the Engaged Stage, and UTM tracking makes that attribution more precise.
What you can see
Referral source, such as Facebook or Google
UTM campaign name, source, medium, and content, when they are present
Search term and search engine, when available
Pages viewed and time on page
How to check campaign performance
Go to Engaged > Search Engaged.
Open Market Criteria and filter by Referral Source, such as Facebook or Google.
Add other filters, such as date range or Keyword, as needed.
Review or export the results.
Why UTMs matter
UTM parameters tell us exactly which campaign, ad, or channel sent each visitor. Without them, some visitors may appear as direct or untracked traffic.
Best practices
Add UTM parameters to every ad, email, and social link.
Use consistent naming across campaigns.
Map UTM fields into your CRM through the webhook to report on downstream results.
