Category | Term | Definition |
General | Our Customers | Any franchise brand or portal that is part of the beta or is paying for Franchise Ninja’s service. Also includes agencies that are partnered with brands and implementing the brand’s data. |
General | Industry | This is the Franchise Development Industry |
General | Category | Franchise brands within a given business vertical, examples include retail, auto & travel, food & beverage, professional services, health & fitness, etc. |
General | Sub-Category | There are subcategories under each of these, but for now this is what we are using in the platform. Example: Senior care is a sub-category of Health & Fitness. |
General | Candidate | Any individual who has been identified by the Franchise Ninja platform. They can be either in-market or engaged. |
General | In-Market Candidate | An "In-Market" audience refers to candidates who have actively researched buying or starting a business in the previous 30 days. These are not leads yet, but potential candidates showing interest. |
General | Engaged Candidate | An "Engaged" audience refers to In-Market candidates who visit one or more Franchise Development sites. An Engaged audience does not need to be part of your campaign; it can be anyone who is looking for information on starting a business. You will see individuals in other areas of the country that you are not targeting. These are people who are searching for information on starting a business and have visited a franchise development site. You will receive real-time alerts when these candidates visit your Franchise Development website. This is the ideal stage to begin your sales process. Depending on visit volume and frequency, these visitors may qualify as leads. |
General | Awarded | An Awarded audience refers to candidates who have chosen a specific franchise brand. We display the entire candidate journey on the platform, from initial research to final commitment. |
Credits | Campaign Credits | Credits are allotted monthly. |
Credits | Campaign Credits Allocated | Credits that have been allocated to a specific campaign. |
Credits | Campaign Credits Remaining | Credits that have not been allocated to a specific campaign. |
Credits | 1 Credit | A candidate who has been identified as in-market within a calendar month. |
Campaign | In Active Campaign | A campaign is considered Active when it has at least one enabled action associated with it. This status does not depend on whether data has been exported or credits have been charged. |
Campaign | Active Campaign | Campaign data has been exported, and credits have been charged against the account total. |