Can I target multiple markets in one campaign, and how should campaigns be structured?
Yes. A single campaign can include several custom locations, and each location can have its own radius.
How to add multiple markets
In Campaign Studio, open Location Criteria.
Add each market as a state, a list of ZIP codes, or a custom location with a radius.
Adjust each radius to fit the market. A dense metro may need a smaller radius than a rural area.
Watch the live audience count update as you add each market.
How to decide on campaign structure
Use one campaign when you want one shared Google or Meta audience. Grouping your priority markets together is simpler to manage and keeps budget in one place.
Use separate campaigns when you need to compare performance by market, run different creative or offers by region, or control spend market by market.
Keep sold-out or unregistered areas out of every campaign by using Exclusions.
Whichever structure you choose, make sure the campaign's credit budget covers the combined audience. If the markets together produce more matching people than your budget allows, we fill the audience up to the cap and add new people as space opens.
