Targeting is essential for campaign success. The Franchise NInja Campaign Studio allows you to narrow your target audience using
- Geography
- Demographic criteria
- Work experience
- Financial filters such as income, net worth, and homeownership
It also supports state, zip-code, and radius-based location targeting plus exclusions.

To properly target your campaigns. Follow these steps:
- Go to the In-Market Stage drop down
- Choose Campaign Studio
- Use the Search Criteria drop down options to choose from:
- Personal Criteria - gender, age, marital status, has children
- Work Experience - company industry, job title, job level, job function, contact skill
- Location Criteria - state, zip, custom location/radius
- Financial Criteria - annual income, net worth, home ownership
- Exclusions - exclude state or zip code(s)