Where does Franchise Ninja's prospect data come from?
Franchise Ninja's identification is powered by our sister company, Visual Visitor. Visual Visitor was established in 2009 and pioneered website visitor identification and person-level identification.
How prospect data is built
Identity data is compiled over time from multiple sources.
In-market signals show when people are actively researching buying or starting a business.
When a visitor to your franchise development site accepts your cookie consent banner, we look for a match. If we find one, the visitor appears in your dashboard as an Engaged Candidate.
Each email address is validated in real time before we deliver it.
Brand strategy data
Your Brand Blueprint and marketing recommendations come from a different source. We analyze publicly available Franchise Disclosure Documents, enrich them with franchise industry expertise, and use large language models to extract deeper insights.
Privacy and ownership
Data is sourced through approved channels with respect for user consent and platform policies.
Data you collect through Franchise Ninja is your first-party data and can be exported at any time.
