What is Customer Activation?

What is Customer Activation?

Customer Activation can be found in the In-Market Stage in the Franchise Ninja platform. This module's full name is Retail Customer Activation.



This module lets franchise brands upload retail customer lists to the platform. We will then monitor these customers daily and alert your sales team if they enter the In-Market Stage—indicating they’re exploring business ownership.

Uploading your customer lists is a great way to grow your Fran Dev pipeline. For many brands, their best franchisees are customers of their brand. This module allows you to identify potential franchise owners who already shop your brand. Simply upload your retail customer list, and we'll let you know if they begin to research buying or owning a business. You'll receive an alert when they enter the In-Market audience.


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Read more about Retail Customer Activation in these articles:

    • Related Articles

    • Can I remove customers from my Retail Customer Activation list?

      Yes, you can remove a client from your Retail Customer Activation list. Simply follow these steps: 1. Open the In-Market Stage drop down 2. Click on Customer Activation 3. Click the box to the left of the customer you want to remove 4. Click Actions ...
    • How do I upload lists to the Retail Customer Activation module?

      Uploading customer lists to Franchise Ninja is very easy. Follow these simple steps: 1. Open the In-Market Stage drop-down 2. Click on Customer Activation 3. Click Upload List 4. Click Upload File and choose your retail customer list - The file must ...
    • Can I upload a single customer to my Retail Customer Activation list?

      Yes, you can upload individual customers. Simply follow these steps: 1. Open the In-Market Stage drop-down 2. Click on Customer Activation 3. Click Actions 4. Click Add Customer 5. Enter the customers email, first name and last name. 6. Click Add ...
    • What is the End Start Date for Retail Customer Activation?

      Active End Date is part of the Retail Customer Activation module. It reveals the last time the customer has appeared in the In-Market Audience. This is the last time we have identified that customer has searched for information on buying or starting ...
    • What is the Active Start Date for Retail Customer Activation?

      Active Start Date is part of the Retail Customer Activation module. It reveals the first time the customer has appeared in the In-Market Audience. This is the first time we have identified that the customer has searched for information on buying or ...