An Engaged Candidate profile can include up to 40 data points. Every successful identification includes three core fields, and the rest are provided when available.

Always included

• First name

• Last name

• Validated email address

Included when available

• Mailing address: street, city, state, ZIP, and ZIP+4

• Visitor details: gender, age range, marital status, children, income range, net worth, and homeownership

• Professional details: job title, professional email, LinkedIn, Facebook, and X (Twitter) URLs, company name, website, size, revenue, industry, and address

• Attribution: session date, referrer, first visit, search term, search engine, and UTM campaign name, medium, source, and content

• Clickstream data: pages visited, full URLs, time on each page, and visit dates

Using the data in your CRM

When you send a profile through the webhook, these fields travel in a JSON payload. You choose which fields your CRM accepts. Fields you do not need can be left unmapped.

Not every visitor will have every field. Availability depends on the visitor and the data sources accessible at the time of identification.

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