How should I set or adjust a campaign credit budget when credits are unused?
Start with the campaign's live filter count. That number shows how many people currently match your criteria, and it is the best guide for your credit budget.
How to set the budget
Build your filters in Campaign Studio and note the live count.
Set the credit budget a modest amount above that count. The buffer lets new matching people join the audience as they enter the in-market window.
Save the campaign and connect it to your ad account.
If credits are going unused
Your filters may be narrower than your budget. More specific geographies and tighter demographic or financial criteria reduce the number of matching people.
Lower the campaign budget to match the count and reassign the extra credits to another market or campaign.
Or widen the criteria, for example by adding nearby markets or expanding a radius, if the broader audience still fits your ideal franchisee profile.
Remember that credits reset monthly and do not carry over. Using 100% of your credits is one of our core tips for success, so review campaign counts regularly and rebalance budgets across campaigns as needed.
