How should I budget ad spend for a custom audience?
Your ad spend should reflect the size of your audience and your campaign goals. Our published guideline is an estimated advertising budget of $1,500 to $2,000 per month for a 35,000-credit campaign.
How to plan your budget
Start with the audience size. Check the live candidate count in Campaign Studio.
Scale from the guideline. Smaller audiences need less spend to reach people often enough. Larger audiences need more.
Choose your platform mix. Decide how much goes to Meta, Google Display, Demand Gen, or Search.
Review and adjust after the first few weeks based on site traffic and Engaged Candidates.
Things to keep in mind
Ad spend is separate from your Franchise Ninja credits. You pay Meta or Google directly.
Set the budget inside the ad platform. Franchise Ninja does not manage media spend.
Too little spend can mean most of your audience never sees an ad. Too much can cause ad fatigue in a small audience.
Keep Franchise Ninja campaigns separate from other campaigns so you can measure results accurately.
