What should I do first after signing up for Franchise Ninja?
Getting started with Franchise Ninja is simple, but there are a few key steps to complete during onboarding to make sure your team is set up for success. To guide you through the process, we’ve created a step-by-step onboarding checklist. Download the attached document to access the full checklist and track your progress as you complete each step.
Prior to the Onboarding Call
- Log in and accept the Franchise Ninja Terms of Service.
- Add the Franchise Ninja script to the GTM or header of every Fran Dev page on your site.
- If needed, place the cookie consent banner on your website.
- Set up Facebook and/or Google conversion pixels on your Fran Dev site forms.
- Upload your dormant leads for Lead Reactivation monitoring.
- Create at least one Facebook custom audience campaign.
- Accept Meta Terms of Service
- Name the campaign - Franchise Ninja Campaign
- Set action as Website Visitor
- Assign a budget between $1,500 and $2,000
- Upload your ad creatives to the campaign
- Point destination URLs to your Fran Dev website pages containing the Franchise Ninja script.
We will connect your In-Market campaigns to Facebook during onboarding.
During the Onboarding Call
- Establish Franchise Ninja advertisement connectors with Meta & Google.
- Create your Franchise Ninja In-Market Campaign(s).
- Sync with Franchise Ninja custom audience lists with Facebook and Google campaigns.
- Confirm budget and creatives are applied to your custom audience campaign(s).
- Verify all destination URLs to pages on your Fran Dev site.
- Verify lead form ads are not being used for Franchise Ninja campaigns.
Tips for Ongoing Success
- Do not use Facebook Lead Form Ads.
- Direct ad destination URLs to pages on your Fran Dev website that have the tracking script installed. A multi-page franchise development site is required.
- Do not place the Franchise Ninja script on your consumer or retail site.
- Ad creative and content can impact results. Don't be afraid to try new concepts.
- Continue your existing Fran Dev marketing efforts.
- Do not use look-alike audiences.
- Do not combine your Franchise Ninja ads with other campaigns or look-alike audiences.
- Watch out for ad fatigue. Plan to refresh ad content and creatives every 45-60 days.
- Use 100% of your Franchise Ninja credits for optimal success.
- The Fran Dev sales cycle is long; set realistic expectations for success.
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