How should a Franchise Ninja custom audience be used alongside platform targeting or lookalikes?
Use your Franchise Ninja custom audience on its own. Do not add lookalike audiences, audience expansion, or extra platform-side targeting on top of it.
Why this matters
Your Franchise Ninja audience is already filtered to people who are actively researching business ownership and who match your location, financial, and demographic criteria. When you add platform targeting or lookalike expansion, Meta and Google start delivering ads to people outside that audience. Your budget then shifts away from the in-market candidates you selected.
Best practices
Run Franchise Ninja audiences in their own campaigns.
Do not combine Franchise Ninja ads with other existing campaigns.
Do not use lookalike audiences with Franchise Ninja campaigns.
Use Meta Traffic objectives and send ads to pages with the Franchise Ninja script.
Keeping the audience clean also makes your reporting more reliable. You will know that site visitors and Engaged Candidates came from the audience you built.
