How is the website-identification script installed and maintained through a site redesign or relaunch?

How is the website-identification script installed and maintained through a site redesign or relaunch?

The Franchise Ninja script can be installed directly in your site's header or through Google Tag Manager (GTM). GTM makes it easier to maintain through a redesign.

How to install

  • Add the script to the header of every page on your franchise development site, or

  • Add it as a tag in Google Tag Manager that fires on all franchise development pages.

Maintaining it through a redesign or relaunch

  • If you keep the same GTM container and domain, the script moves with your site automatically.

  • If you change the GTM container, add the Franchise Ninja tag to the new container before launch.

  • If you change domains, add the new domain to your configuration under Zones/Domains and confirm the script is on the new site.

  • If you install directly in the header, make sure your developer adds the script to the new templates.

After relaunch, check

  • The script loads on every franchise development page

  • Your cookie consent banner still appears and works

  • New visitors appear in your Engaged Stage

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Important

  • Install the script on franchise development pages only, not on your consumer or retail site.

  • The script is invisible to visitors and does not slow your site.

  • Once installed, it begins identifying eligible visitors.

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