Does launching a campaign send email to the selected audience?
No. Launching a campaign does not send any email to the selected audience.
What a campaign does
A Franchise Ninja campaign connects your selected in-market audience to Meta or Google as a custom audience. Those people then become eligible to see your ads on that platform. Only hashed email addresses are sent to the ad platform, and the platform uses them to match people to their accounts.
What happens next
People who see your ad and click through to your franchise development website can be identified as Engaged Candidates.
A profile becomes identifiable in the Engaged Stage only after the person visits your site and accepts your cookie consent banner.
Once a candidate is engaged, your team decides how to follow up. You can use retargeting, add them to an email nurture through a connector or webhook, or reach out directly.
In short, the campaign puts your brand in front of the right people. Email outreach is a separate step that your team controls after a candidate engages with your site.
