Content Calendar — Content Update Frequency

Overview

The Content Calendar is continuously refreshed to ensure your brand always has forward-looking, persona-driven content ready for execution. Content is added on a structured cadence, so your marketing efforts remain consistent, timely, and aligned with ongoing franchise development goals.

Initial Content Generation

When the Content Calendar is first activated:

• 60 days of content are generated upfront

• Content is broken out by:

  • Social platform

  • Buyer persona

  • Suggested posting dates and times

• This provides immediate visibility and planning flexibility for near-term marketing execution

Ongoing Content Updates

After the initial setup:

• 30 days of new content are automatically added every 30 days

• New content extends the calendar forward, ensuring continuous coverage

• Existing content remains available for review, scheduling, or modification

This rolling update model ensures there is always at least 60 days of planned content available at any given time.

Why This Update Cadence Matters

This approach allows your team to:

• Plan campaigns without content gaps

• Adapt messaging over time while maintaining consistency

• Keep messaging aligned with evolving buyer behavior and seasonal trends

• Reduce manual content creation workload

The Content Calendar is designed to support both short-term execution and long-term strategic planning without requiring constant manual input.

Key Takeaway

• Initial launch: 60 days of content

• Ongoing refresh: +30 days added every 30 days

• Result: A continuously updated, forward-looking content calendar that stays aligned with your brand, buyer personas, and franchise growth strategy