Can the platform help address the concerns candidates might have about an emerging brand?
Yes. Two Franchise Ninja reports can help your team address a candidate's concerns about an emerging brand: the Comparison Report and the Franchise Fit Report.
Comparison Report
Uses FDD-based information to compare your brand with the alternatives the candidate is considering
Highlights relevant differences and strengths in a factual way
Includes a closing statement your team can use in the conversation
Usually runs three to six pages
Franchise Fit Report
Uses the candidate's stated concerns, call notes, and goals
Creates an editable, personalized explanation of why the candidate and your brand are a good fit
Lets your team address specific objections, such as concerns about brand age or size
How to use them together
Capture the candidate's concerns in your notes.
Add them to the Fit Report's preferences and context section.
Run a Comparison Report against the brands the candidate is considering.
Review both reports with the candidate during due diligence.
Both reports support the candidate's decision. They do not replace the FDD or the candidate's own validation calls.
