Can reporting show whether an email follow-up brought someone back to the website?
Yes. The Engaged Candidate view shows a visitor's site activity over time, so you can see when someone returns after an email or other outreach.
How to check for a return visit
Go to Engaged > Search Engaged.
Find the candidate, or filter by date range.
Open their profile to review visit dates, pages viewed, and time on each page.
Make attribution clearer
Add UTM parameters to every link in your emails, such as utm_source=email and utm_campaign=nurture-1.
When the visitor clicks and returns, the UTM data is captured with their visit.
Filter by Referral Source or Keyword in Search Engaged to find email-driven visits.
Use return visits as a signal
A return visit after outreach is a strong sign of growing interest. Consider:
Setting notification rules to alert sales on return visits
Moving returning visitors to more direct sales outreach
Passing UTM data to your CRM through the webhook to report on email performance
