Yes. When a visitor meets the identification conditions, Franchise Ninja can send their profile to Salesforce without a form submission.

Identification conditions

• The visitor is in market, meaning they have researched buying or starting a business within the previous 30 days.

• The visitor lands on a page with the Franchise Ninja script.

• The visitor accepts your cookie consent banner.

• Their email is validated.

What Salesforce receives

Available contact details, campaign and UTM data, and page activity, delivered as JSON through the webhook.

How to set it up

Use a Salesforce endpoint that accepts JSON, such as a custom Apex REST endpoint or a flow-based integration, or use Zapier as middleware. Then add the URL in Configuration > Users > Edit User > Other Integration and click Test Postback Now.

What you can do next

• Create a lead with a distinct status, such as suspect

• Start a Salesforce nurture flow

• Assign the lead to a rep when engagement rises

This lets your nurture begin when the visit happens, not after a form.

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