Yes. Franchise Ninja can send identified visitor data to HubSpot, including source and UTM attribution, so you can see where each person came from.

Option 1: Webhook (automated)

1. Create a HubSpot workflow or private app endpoint that accepts a webhook, or use Zapier as middleware.

2. In Franchise Ninja, go to Configuration > Users, edit your webhook-only user, and open Other Integration.

3. Enter the postback URL and click Test Postback Now.

4. Map the fields to HubSpot contact properties, including campaign source, medium, name, content, and pages visited.

Option 2: Export and import

Export Engaged Candidates from Engaged > Search Engaged > Export, then import the CSV into HubSpot. Match on email so existing contacts are updated instead of duplicated.

Attribution tips

• Create custom HubSpot properties for UTM fields, Franchise Ninja source, and engagement data.

• Use email as the unique identifier to reduce duplicate records.

• Add UTM parameters to all ad URLs so the campaign data is available.

HubSpot's marketing-contact limits can affect cost. If that is a concern, see the article on HubSpot contact limits and Lead Reactivation.

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