Can campaigns target people actively researching franchise opportunities?
Yes. Every person in a Franchise Ninja in-market audience has researched buying or starting a business within the previous 30 days.
How to reach them on Google
Build the audience in Campaign Studio with your location and qualification filters.
Connect the campaign to Google Ads through the Advertisement Connector.
Use the audience in the Google campaign type that fits your goal, such as Search (PPC), Display, Demand Gen, or YouTube.
How to route people after they click
Add UTM parameters to your ad URLs, including campaign name, source, medium, and content.
When a candidate visits your site, those values are captured in the Engaged Candidate profile and included in the webhook.
Your CRM or Zapier can use the UTM and campaign fields to send people into different workflows, such as persona-specific nurture tracks or separate retargeting paths.
Always send ads to pages on your franchise development site that have the Franchise Ninja script installed. That is how we identify the visitor and capture the campaign source.
