What guidelines should I follow for blog posting for the best user experience and for SEO results?

What guidelines should I follow for blog posting for the best user experience and for SEO results?

For blogs, aim for roughly 1,400–2,000 words for “standard” educational posts, then adjust up or down based on topic complexity and search intent. Within that length, prioritize clear structure (H2/H3s, bullets, visuals) and readability over hitting a specific word count.

Ideal length ranges
General best-practice range: SEO studies and guides now recommend between 1,400–2,000 words as the sweet spot for informational posts, with some widening that to 1,500–2,500 words.

By topic complexity:
  1. Low complexity topics (simple questions, basic concepts): ~800–1,200 words.
  2. Medium complexity topics (how‑tos, broader topics): ~1,200–1,800 words.
  3. High complexity topics (deep tutorials, detailed comparisons): ~1,800–2,400+ words.
The key is to fully answer the query with evidence and examples without padding.
Google has no fixed minimum or maximum word count, but longer, comprehensive content ranks because it satisfies search intent and shows expertise.

Structural elements that help SEO & UX
  1. Headings (H1, H2, H3): Use one H1 for the title, then H2s for main sections and H3s for subsections in logical order, which improves crawlability and helps users scan.
  2. Bullet and numbered lists: Use bullets for unordered points and numbered lists for steps or sequences; lists improve readability and can help you win featured snippets.
  3. Short paragraphs: Aim for 2–4 sentence paragraphs (around 40–80 words) so content feels scannable rather than like a wall of text.
  4. Line length and typography: Keep line length roughly 50–75 characters for easier reading and reduced eye strain, and ensure responsive design so the text is comfortable on mobile.
On-page elements to include
  1. Descriptive title and intro: A clear, benefit-driven title and concise intro that states the problem and what the post covers help with click‑through and reduce pogo‑sticking.
  2. Internal structure for intent: Match length and depth to intent—shorter (800–1,200 words) for quick answers, longer (1,600–2,400+ words) for tutorials, case studies, or detailed comparisons.
  3. Skimmability enhancers: Use bold for key phrases, summary bullets for key takeaways, and occasional tables for comparisons to help scanners get value fast.
Quick checklist for each post
  1. Target word count based on topic: 800–1,200 (simple) or 1,400–2,000+ (moderate/complex).
  2. One H1, then logically nested H2/H3s.
  3. Short paragraphs, 50–75 character line length, and mobile-friendly layout.
  4. Bullets and numbered lists for steps, features, and key points.
  5. Multiple relevant images with alt text, and visuals for complex steps.