You should post the content to your blog. From there, you can promote the blog content on your social media pages (Facebook, Instagram, X, LinkedIn, etc). Provide a short description of what readers will find in the blog, include the link and either an additional image or the thumbnail of the blog post. The goal with all content is to drive viewers to your website - whether that is through social posting or organic search.
For blogs, aim for roughly 1,400–2,000 words for “standard” educational posts, then adjust up or down based on topic complexity and search intent. Within that length, prioritize clear structure (H2/H3s, bullets, visuals) and readability over hitting a specific word count.
Ideal length ranges
General best-practice range: SEO studies and guides now recommend between 1,400–2,000 words as the sweet spot for informational posts, with some widening that to 1,500–2,500 words.
By topic complexity:
- Low complexity topics (simple questions, basic concepts): ~800–1,200 words.
- Medium complexity topics (how‑tos, broader topics): ~1,200–1,800 words.
- High complexity topics (deep tutorials, detailed comparisons): ~1,800–2,400+ words.
The key is to fully answer the query with evidence and examples without padding.
Google has no fixed minimum or maximum word count, but longer, comprehensive content ranks because it satisfies search intent and shows expertise.
Structural elements that help SEO & UX
- Headings (H1, H2, H3): Use one H1 for the title, then H2s for main sections and H3s for subsections in logical order, which improves crawlability and helps users scan.
- Bullet and numbered lists: Use bullets for unordered points and numbered lists for steps or sequences; lists improve readability and can help you win featured snippets.
- Short paragraphs: Aim for 2–4 sentence paragraphs (around 40–80 words) so content feels scannable rather than like a wall of text.
- Line length and typography: Keep line length roughly 50–75 characters for easier reading and reduced eye strain, and ensure responsive design so the text is comfortable on mobile.