You can map any of the fields Franchise Ninja sends into your CRM. You only need to map the fields that are useful to your team.

Available fields include

• Contact: first name, last name, personal email, and mailing address

• Demographics: gender, age range, marital status, children, income range, net worth, and homeownership

• Professional: job title, professional email, LinkedIn, Facebook, and X (Twitter) URLs

• Company: company name, domain, LinkedIn page, employee size, revenue range, industry, and address

• Attribution: session date, referrer, first visit, search term, search engine, and campaign name, source, medium, term, and content

• Page activity: pages visited, full URL, page, query string, time on page, and visit date

Mapping tips

• Create custom CRM properties for fields like net worth or campaign source if they do not already exist.

• Map campaign and UTM fields so you can route people into the right workflows.

• Leave unavailable or unhelpful fields blank or unmapped.

• Use the personal email, which is validated, as the main contact field.

Not every record includes every field. Fields are provided when available.

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