What is Your Engaged Candidates?

This is the number of in-market candidates who have visited your franchise development website.

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• How do I know if my campaigns are delivering Engaged Candidates?

  To verify if your campaigns are capturing Engaged Candidates, follow these steps: Step 1: Go to the Engaged Stage and click Search Engaged. Step 2: In the Market Criteria dropdown, check Referral Source and enter Facebook or Google, depending on the ...

• What is an Engaged Candidate?

  An "Engaged" audience refers to In-Market Candidates who visit one or more Franchise Development sites. This means that to show as Engaged on the dashboard, a candidate must have searched for information on buying or selling a business AND have ...

• Who are In-Market Candidates?

  Who are In-Market Candidates? Overview In-Market Candidates are individuals who are actively researching business ownership. Franchise Ninja identifies these individuals through behavioral signals, engagement patterns, and proprietary data analysis ...

• What is "Total In-Market Candidates" in the dashboard?

  What is Total In-Market Candidates in Your Dashboard? Overview Total In-Market Candidates represents the number of individuals currently identified as actively researching business ownership opportunities within the Franchise Ninja ecosystem in the ...

• What is Total Engaged Candidates?

  This is the total number of candidates who have visited the website of a brand using the Franchise Ninja Platform.