The Comparison Report gives candidates a factual, side-by-side view of your brand and the other brands they are considering. It is based on FDD information.

What it provides

• A comparison of key FDD details between your brand and selected competitors

• Strengths and differences that matter for the candidate's decision

• Positioning that presents your brand clearly and fairly

• A closing statement your team can use in the conversation

Typical length: three to six pages.

When to use it

• A candidate mentions they are evaluating another brand

• During due diligence, when candidates compare investment, fees, and support

• When a candidate needs help understanding how your brand is different

How it fits with the Fit Report

The Comparison Report compares brands. The Franchise Fit Report explains how well the candidate fits your opportunity. Together, they support a confident decision.

The Comparison Report supports a candidate's review. It does not replace the FDDs themselves.

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