What data do Google and Meta receive for audience matching?
Google and Meta receive only hashed email addresses (HEMs). They do not receive the full candidate profile.
How audience matching works
You build an in-market audience in Campaign Studio.
Each email address is hashed, so the ad platforms receive a coded version rather than a readable address.
The Advertisement Connector sends those hashed emails to your Meta or Google ad account as a custom audience.
The ad platform compares the hashes with its own users and serves your ads to the people it matches.
What the ad platforms do not receive
Names
Mailing addresses
Net worth, income, or other demographic details
Website activity
When full details become available
Full identity details appear in Franchise Ninja only after an in-market candidate visits your website and accepts your cookie consent banner. At that point, the person becomes an Engaged Candidate in your dashboard.
