What consent is required for website identification and marketing follow-up?
Website identification and marketing follow-up depend on clear consent from the visitor.
Your website cookie notice should
Clearly state that the site uses tracking technologies
Cover third-party activity, including identification and advertising partners
Explain that information may be used for marketing
Link to your privacy policy
Give visitors a clear way to accept or decline
Your email programs should
Include an opt-out or unsubscribe option in every message
Honor opt-out requests promptly
If you do not have a cookie banner
Franchise Ninja includes a built-in, customizable cookie consent banner. Go to Configuration > Installation, check Add Cookie Consent Banner to Script, then open Cookie Consent to set your company information, banner position, theme, colors, privacy policy link, and custom text. Changes can take up to 5 minutes to appear on your site.
During onboarding, we review your consent setup to make sure it supports identification and remarketing.
