What Are Your Consent Options?

What Are Your Consent Options?

Understanding Consent Management

Consent management is a process that informs your website users about how your business intends to collect and utilize their data, providing them an option to either give consent or to opt-out. 
A 'Cookie Consent Tool' handles this for you automatically.

Here's how you can handle Cookie Consent

  1. Option 1 – Existing Cookie Consent Banner:

If your website already features a cookie consent banner that adequately covers consent for all marketing activities (including email, advertisements, and telephone), then you're good to go. This will suffice for all your future marketing endeavors.

  1. Option 2 – Absence of a Cookie Consent Banner:

If your website lacks a cookie consent banner, it's essential to obtain consent for identifying and marketing to your Fran Dev visitors. Think of it as meeting someone new and asking for their permission to contact them later; for instance, "Bob, would you be okay if I sent you an email?" Once Bob agrees, you have his consent. Our Cookie Consent tool, which is integrated into our platform, automates this process for you. Please note that this tool specifically manages consent for our tracking pixel and may not cover other marketing methods. This customizable pop-up can be seamlessly integrated into your site, maintaining your website’s look and feel.

  1. Option 3 – Opting Against Using a Cookie Consent Tool:

Choosing not to deploy a cookie consent tool could pose legal risks. As we are not legal experts, we advise consulting with legal counsel to fully understand the implications. More Cookie Consent Resources can be found here.